It’s often said that the true cost of a business location is the cost of rent plus the cost of advertising to get your customers to come to that location. Whether you sell your products and services from a physical shop in your home or a virtual site on the Internet, it can cost you both time and money to let potential customers know where you are. In many cases, you’ll be able to keep the expense down by being creative — if you don’t have much cash, you can work at gaining free publicity or at generating word of mouth advertising, for example.
You can also track the competition. Note where your competitors are advertising and how frequently, jotting down ad size, positioning, timing, and color use. Check the phone directories and other media — even bus advertising. You can ballpark costs by asking the advertising reps from each of the media outlets about their rates. Multiply the rates by the ad frequency, and you’ll have a reasonable idea how much your competitors are spending.
Although it’s fine to try new media and new publications in search of additional customers, beware of buying an ad just because it’s cheap. Even an inexpensive ad is wasted money if it doesn’t reach your target customers.

The Mano Po anthology, produced by Regal Entertainment, is one of the most successful film series produced in the history of Philippine cinema, second only Shake, Rattle & Roll (Filipino film series) (which has a total of 12 film adaptations with three episodes). The series has now six productions and also includes Ako Legal Wife and Bahay Kubo (A Pinoy Mano Po). All episodes are directed by Joel Lamangan, with the exception of Mano Po 2 (2003) which was helmed by Erik Matti. The six series focuses on the ways and traditions of the Chinese-Filipino community.
The first Mano Po film was starred by Maricel Soriano, Kris Aquino, Richard Gomez, Ara Mina, Eddie Garcia. Regal Entertainment produced the first Mano Po episode, known also as Mano Po 1: My Family. The film won 12 MMFF awards including Best Picture. The second episode focuses on concubinage, despite of the first marriage (played by Aquino and De Leon). Susan Roces and Kris Aquino shares the portrayal of Sol (respectively in adult and younger roles). Christopher de Leon, in his debut role in the series, plays Antonio, a patriarch. Zsa Zsa Padilla and Lorna Tolentino are Antonio’s other mistresses in the movie. Erik Matti directs this film.This film is known for Zsa Zsa Padilla’s line “Ako legal wife! (I am his legal wife)”, which was being inspired for the comedy Ako Legal Wife two years later.
The third episode marks the appearance of Vilma Santos as Lilian Chiong, an anti-crime crusader who was romantically torn between Michael (Christopher de Leon, in their latest team-up after Dekada 70) and Paul(Jay Manalo). This film bagged the 2004 Metro Manila Film Festival Best Picture Award. Santos won the best actress award in the said filmfest.Produced by Regal’s sister production MAQ productions, Mano Po III marks the return of Joel Lamangan as the series’ director. Lamangan, however, lost to Cesar Montano (for Panaghoy sa Suba) for bagging the Best Director Award in the 2004 Metro Manila Film Festival. This comedy, popularly claimed as Mano Po 4(?), focuses on concubinage. Zsa Zsa Padilla won the best actress award in the 2005 Metro Manila Film Festival.
Next is the Mano Po 5. This series is more of a romantic comedy-drama rather than the earlier ones which center around serious drama. However, Angel Locsin’s appearance as the leading role for this film is her last project with Regal Entertainment (not counting The Promise) followed by her transfer to ABS-CBN a year later. The new tale marks the first project of Sharon Cuneta under Regal Films. This is also a reunion movie for Cuneta with Joel Lamangan (last worked in Walang Kapalit in 2003) and Christopher de Leon(last worked in Magkapatid in 2002). The dramatic story focuses on billionaire Melinda Uy, who had a rags-to-riches story of hardships and triumphs as a Chinese-Filipino blooded woman.

A self-assured Midwestern girl finds her confidence gradually crumbling as a barrage of terrifying visions prompt her to investigate a brutal murder in a supernatural thriller directed by Asif Kapadia and starring Sarah Michelle Gellar. Joanna Mills (Gellar) is a successful sales representative for a local trucking company, and though her professional life is at an all-time high, her personal life couldn’t be any more troubling at the moment. Estranged from her father (Sam Shepard) and menacingly stalked by an obsessive ex-boyfriend (Adam Scott), Joanna feels all alone in the world as her downward spiral rapidly begins to accelerate.
When Joanna has a psychic experience in which she literally sees and feels the brutal murder of a female stranger, she soon begins to suspect that she has been targeted as the killer’s next victim. Joanna isn’t the type to go down without a fight, however, and as her increasingly vivid visions guide her ever closer to the victim’s hometown, the secrets that will be revealed leave her wondering if the murder she is investigating may be her own.
It doesn’t feel like your standard teen shocker. It’s also not a remake, but it feels more Asian than most Hollywood horror do-overs: Mellow — nay, snoozy — atmospherics trump actual scares, and it makes almost zero sense. Gellar is a screwy-headed cutter called to a small Texas town, where she is haunted by visions of a dead woman, voices that call her “Sunshine,” and — in what passes for the major goose-pimple tactic — repeated plays of Patsy Cline’s ”Sweet Dreams.”

Analog TV’s are now coming to an end. What is “in” today are the HDTV. HDTV is a plaything for the rich and self-indulgent, some cryptic form of digital television designed for Freemasons, just one more ridiculously overhyped and overpriced technology aimed at parting care-worn folk from their hard-earned cash. Right?

Wrong. The analog television standard we’ve been using since just after World War II is ludicrously obsolete. It was designed for round-cornered five-inch pictures that were mere portholes compared to the big screens that today’s home theater buffs demand. Trying to build a home theater system around 1948-vintage technology is like riding a horse in the slow lane.
As a very loose rule of thumb, minimum viewing distance should be three times the height of a widescreen set (HDTV is a widescreen medium) or roughly 1.5 times the diagonal measurements that manufacturers and retailers use.

Last month GoldVish has added a new masterpiece in its portfolio – the new phone Equilibrium is the latest luxurious creation of the Swiss company.
The company addresses Equilibrium to successful business men / women and gives them the possibility to combine harmonious work and home – this being the main focus of this phone. Thereby it comes with two SIM slots, and it also has the possibility to maintain one of the SIM allocated to the home-area, while traveling in other countries.
Regarding technical data, let’s mention:
- 8GB memory
- 2.4” display, 240×320 pixels
- Camera, Bluetooth, Stereo FM
- 20 days stand-by time
- 7 hours talk time
Regarding extravagance, GoldVish suprises us again with:
- Used material: Titanium, Stainless Steel, space grade Aluminum or Leather
- Scratch resistance: fulfilled by natural Sapphire
- 18K Platinum or Gold accents
- Charming phone colors: pink, grey, brown, black or blue